Career Highlights
• Expertise in marketing, creative service, media buying, brand building, sales strategies, research
and digital entertainment.
• Created and built television channel brands around the world.
• Experienced in all areas of television marketing (network, syndication, international, advertising
sales, affiliate relations and research.)
• Extensive background in start-up organizations, re-organizations and building marketing
teams/departments.
• Significant Volunteer History: American School London PCA Board. American School London
Booster Club President. President Elkhorn Springs Townhome Assn. President Elkhorn Springs
Master Association. Sun Valley Elkhorn Association Tennis Committee.
Employment History: Marketing Consultant 2007 to present
• Spotify – Marketing Consultant (2022)
• Conde Nast -Executive Producer Conde Nast Entertainment’s, Newfront Advertiser presentations (2013-2017).
• Sony Pictures Television -Branding, Creative and Programming consultant for global re¬brand evaluation lor SPT’s, international channels (2015)
• The CW -Executive Producer of The CW’s, annual advertiser Upfront Advertiser presentation (2007-2011)
• The CW -Marketing, Media and Creative consultant for aspects of the award-winning positioning and launch of The CW Network (2006)
Senior Vice President, Marketing and Media Operations UPN (CBS) February 2001 to October 2006
• Oversee broadcast network branding/positioning, program marketing strategies, creative services, media planning/buying, cross-promotions, ad sales promotions events, on-line initiatives, and website development, promo inventory management, promo scheduling, trade advertising, affiliate marketing.
• Responsible for the most successful program launches in the history of UPN: Buffy the Vampire, Slayer, Star Trek: Enterprise, America’s Next Top Model, Everybody Hates Chris and Gossip Girl.
• Developed and managed ad sales promotions that contributed on additional $10 million in annual sales revenue to the network.
• Developed/negotiated/managed strategic alliances between shows/the network and major publications and retailers such as People, US Weekly, Elle, TV Guide, Macy’s, American Eagle Outfitters, Regal Cinemas.
• Executive produced annual Upfront sales presentations.
• Consulted on program development and scheduling strategies.
• Managed staff of 30+ employees with an annual budget $40 million.
Executive Vice President, Marketing – Telemundo Network Group (Sony) August 1998 to June 2000
• Named one of top four in executive management team responsible for the re-branding and re-launch of Spanish-language network in the United States.
• Hired and trained new marketing team responsible for on-air promotions, creative services, media planning and buying, publicity, promotions, internet strategy, events, advertising sales support, cable and broadcast distribution support and affiliate marketing.
• Created and produced on industry-recognized award-winning campaign implemented throughout the areas of network: on-air promotion, off-air advertising, on-line sales, etc.
• Managed staff of 50+ employees with an annual budget of $25 million
PO Box 1166
Sun Valley, ID 83353
310-874-8660 (cell)
Golf Lodges – 115 Senabi Lane